Fill-Rite Barrel Labels

In an effort to better understand and improve the customer experience, Fill-Rite tasked me with re-designing over 50 unique product barrel labels to include a scannable QR code (directing to a beautiful and informative landing pages designed by AH ). Faced with many constraints, including extremely small sizes, limited color, and ample required content I was able to create strong and effective designs that will survive the brutal conditions that fuel transfer pumps are subjected to.

Some of these designs measure 1.5” x 2”.